HEY, COACH! I'm psyched you're here. If you're ready to...

Master coaching the mental  game

in only 15 minutes a day

Yes, I want this
Want to build more resilient student-athletes using a simple method?

The best way to help student-athletes level up their performance and continue to find the joy in their sport is by taking an athlete-centered approach to teaching and coaching them mental performance skills. In fact, it's the #1 missing ingredient for athletes at ALL levels. Add this to your coaching in less than 15 minutes per day.

In the past, this skill set has been available only to elite level athletes who have gone on to higher levels of play including college and professional. The truth is, ALL athletes need these skills, but generally don't have access to them. 

As a coach of student-athletes through a school or club, you can bring this skill set to your team. But, you first need to develop your mental performance acumen. Then, meet your student-athletes where they are. And you CAN do it.

Can you imagine...
  • Adding mental game training to your program by incorporating small, consistent skill building into your practices?
  • Confidently guiding your student-athletes through mental performance exercises that help them calm themselves and build connection with each other?
  • Having tactical strategies to help your student-athletes develop their mental game both in practice and then in those clutch performance moments?

If any of this sounds too good to be true, I want you to know that it’s 100% possible for you. And I know that, because I’ve been exactly where you are now and have created a system to help you achieve the same thing with your team.

That’s why I can't wait to introduce you to transformative mental performance tools and a simple framework you can use to share them with your student-athletes.
If you're ready to take your coaching to the next level,

YOU'RE IN THE RIGHT PLACE.

If you've read this far, you aren't most coaches.

You know you're called to a higher level of coaching, and this is your opportunity to take action to get there! You understand that we never stop growing and learning, evolving into the best version of ourselves we can be.

You've undoubtedly heard about the mental game on TV, with some athletes even referring to their "mental" as an element of themselves that needs to be developed.

Learning these skills AND how to coach them has changed my life and coaching. It'll be a game changer for you and for your student-athletes. You can all work hard to be your best while experiencing the joy of sports.

I'm not saying it's easy. Just like technical skills, mental game skills require reps, reps, reps to get to mastery. But, you have to start somewhere. Which is why you're here.

When you implement my "3T Framework" of foundational mental performance tools, topics, and tactical strategies...
YOU GO FROM THIS:
TO THIS:
Seeing a student-athlete struggle with self-doubt. Unable to find the confidence to truly reach their potential.
Helping them build self-confidence, within themselves and amongst teammates.
Wondering how to help your student-athletes focus more quickly and stay focused throughout practices and games.
Enabling your athletes to transition to performance mode and stay focused throughout play.
Watching your student-athlete spiral downhill after making a bad play and wishing you knew how to help them.
Teaching them tools to help them move past mistakes, first in practice, then in games.
If you're ready to go from being a good coach who isn't sure how to help your student-athletes be more resilient to being an elite, connected coach who develops your team's mental game, but you need someone who's done it to guide the way...

I created "Master the Mental Game: How to Coach the Mental Game During Practices" for you!

This is transformational training to become the elite coach you're meant to be by learning to coach your student-athletes on the mental game. You know them the best, now coach them the best.

    Get Results Like This...

So, what is "Master the Mental Game: How to Coach the Mental Game During Practices" anyway?

'How to Coach the Mental Game During Practices' is a 6-module program that teaches you foundational mental performance skills, key concepts, and tactical strategies. The program is built by a former CIA operative - who knows performance under pressure - and fellow high school coach FOR high school and club coaches of student-athletes who want to take their coaching and programs to the next level.

The program incorporates decades of experience in maximizing performance under pressure while understanding human behavior and connection to help you develop a solid, mental performance acumen foundation and tool set to continue to build your expertise.

By the end of the program, you’ll…

  • Know four foundational mental performance tools (and the super tool) that serve as the basis for coaching almost every element of the mental game.
  • Develop competence in multiple key concepts through learning and practice and be ready to confidently coach them to your student-athletes.
  • Understand multiple practical, tactical strategies for coaching the mental game to your student-athletes and be able to reinforce them daily.

No more struggling. No more worrying. No more wasting time.

Here's how the program breaks down...
MODULE 1: PURPOSE

Foundation + The 3T Framework

We'll level set what you're here to learn and prep your mindset. We'll lay out the "3T FRAMEWORK" of the course, expectations, and start building your mental performance coaching skill set. 

In MODULE 1, you’re going to learn:

  • Why These Skills & Why Now: What difference do mental performance skills make, especially for today's student-athlete, in a chronically distracted world in constant pursuit of external validation?
  • Terminology & Interplay of Skills: There's a lot of terminology thrown around on social media and in the news about the mental game. What's the same? What's not? And how do these skills overlap with and compound each other?
  • Elite Mindset = Growth Mindset: A student-athlete doesn't have to be elite in talent level to develop an elite mindset. We'll look at how to meet each student-athlete where THEY are to maximize their potential.
  • Motivation & Commitment: No one feels like doing the work all the time, especially student-athletes. So what's the difference between motivation and commitment and how are they connected?
  • Simplicity & Consistency: Mental performance skills are simple in concept. It's the consistent application that's challenging. How do we use this to our advantage?
  • The 3T Framework: The remaining modules will follow the 3T Framework, including a TOOL, TOPIC(S), and TACTIC for you to implement with your team. You'll be able to utilize this simple, clear structure to incorporate mental game training into your practices and program.
MODULE 2: PRESENCE

Tuning Into Self & Success

In order to learn mental performance skills, we have to get inside our own heads without overthinking. We need to be present and observe what's going on with our mindset so we can see what needs work to move us toward where we want to be.

In MODULE 2, you’re going to learn:

  • TOOL - Self-Talk:  Most people, especially student-athletes, are unaware of their own internal monologue, low-key running in the background of our brains all the time. You'll learn how to make it work FOR you and your student-athletes.
  • TOPIC - Awareness & Energy: Awareness is the first step  in any change or development. And what energy are you bringing to the process? It's critical that we, as coaches, bring positive energy to learning these skills to enable our student-athletes to do the same.
  • TACTIC - Personal Script: We'll talk about how to write your own story. The one you want for yourself. The one your student-athletes want for themselves and the team, which may differ significantly from the internal monologue they were previously allowing to hold them back.
MODULE 3: PATIENCE

Controlling Internal Tempo

Elite teams are often very good at slowing down the game. Patience is key. In order to do that, you have to be able to slow things down for yourself, in your mind, whether you're competing on a team or as an individual competitor.

In MODULE 3, you’re going to learn:

  • TOOL - Breath: Elite performers from athletes to U.S. Navy Seals rely on their breath to help them stay calm. We'll explore it's benefits and the ease of incorporating it as a powerful practice.
  • TOPIC - Getting & Staying Focused: It can be hard to get and hold our student-athletes' attention. We'll explore ways to effectively engage them and help them stay on task to practice how they want to play and the discipline required for progress.
  • TACTIC - Signal Lights: Student-athletes usually begin competition in a positive state, ready to go. When things don't go according to plan, it's important to notice as soon as possible. You'll learn a powerful tool for helping your student-athletes see the signs within themselves.
MODULE 4: PERSEVERANCE

Maintaining Composure

Keeping our cool can be a challenge for all of us at any age, especially teen student-athletes. You'll complete this module with a new tool and strategy for holding it together and confident you can coach your players to do the same.

In MODULE 4, you’re going to learn:

  • TOOL - Subliminal Scribing: Tapping into our subconscious through prompted and free writing can help us rewire our thoughts around handling the pressure of competition and other performance related issues.
  • TOPIC - Managing Emotions: Student-athletes and coaches are passionate about sports and competition. In the heat of it, losing a grip on our behavior in response to our feelings can happen rapidly. Coping skills can be trained.
  • TACTIC - Release Routine: Resetting after a bad play, call, or performance can be challenging. You'll learn how to coach your student-athletes on this go-to strategy for moving past mistakes and adverse circumstances.
MODULE 5: PERSPECTIVE

Seeing is Believing 

Our minds are incredibly powerful, which is why you're here! We'll work on seeing ourselves succeeding, adapting, overcoming adversity, and learn how to build it into what we do and who we are. 

In MODULE 5, you’re going to learn:

  • TOOL - Visualization: Your brain doesn't know the difference between real and imagined. We'll leverage that for success.
  • TOPIC - Self-Belief & Confidence: One comes before the other and both often seem to be in short supply with our student-athletes. We'll work on ways to build them.
  • TACTIC - Highlight Reel: We are each the sum total of our experiences which we build into this powerful tactic for getting game ready.
MODULE 6: PARTNERSHIP

How Connection Fuels Performance

One thing every student-athlete, coach, and person can be the best at is being ourselves. When you're good with you, your mind is free to focus on competition and not afraid to fail. Basically, be you to do your best.

In MODULE 6, you’re going to learn:

  • SUPER TOOL - Connection: When your student-athletes trust that you care about them as individuals, that you're invested in them, they become more invested in the team.
  • TOPIC - Separating Identity From Performance: This is important for everyone. You are more than your performance. Helping our student-athletes understand this principle is literally a game-changer.
  • TACTIC - Pre-Game & Post-Game Routines: Getting ready for games is done as a team, but will be unique in each student-athlete's mind. Helping them each develop their optimal pre-game hype level and post-game practices is key to building mental toughness for competition.
I've built implementation into the curriculum to make sure you reach the finish line...
COACHING

Each week, a new module will be rolled out, including lessons broken down into ~15 minute videos where I discuss the content and provide you instructions for your self-paced study.

GUIDED PRACTICE

You'll gain firsthand practice in the fundamental mental performance skills to master them yourself and empower you to CONFIDENTLY teach and coach them to your student-athletes.

COMMUNITY

You'll have access to a community of coaches doing this transformative work through an online forum to support each other.

PRACTICAL EXERCISES

You'll gain access to exercises for use with your team that you can either print and implement or tailor to meet your specific needs using on the skills you've learned.

Enroll in "Master the Mental Game: How to Coach the Mental Game During Practices" today!
One-time flat fee for ongoing access
  • VIDEO LESSONS (+ Bonus Lessons): Presented in digestible segments to work at your own pace.
  • GUIDED PRACTICE & COACH’s MINDSET WORK: Opportunity to practice each of the fundamental tools yourself and build confidence.
  • EXERCISES/TOOLS FOR YOUR TEAM: Practical strategies to use with your team as they learn mental performance skills and apply them.
  • PRIVATE ONLINE COMMUNITY: Link up, share ideas, and ask questions with other coaches and me.
ONE-TIME PAYMENT
$97
SIGN ME UP
ONE-TIME PAYMENT
$97
SIGN ME UP
Sign up today and get access to this bonus...
BONUS

Workbook of Lessons &

Exercises

This downloadable PDF workbook is human-created; not AI-generated. It has 10 concise, straightforward lessons. Use them as a guide or print and share directly with your student-athletes.

Lessons include the following topics:

  1. Elite Mindset
  2. Motivation & Commitment
  3. Focus & Awareness
  4. Self-Control & Discipline
  5. Process Over Outcome
  6. Visualization & Meditation
  7. Routines & Habits of Excellence
  8. Time Management & Organization
  9. Leadership
  10. Team Culture

BONUS Lessons

  • GRIT
  • RESILIENCE

PDF available for immediate download.

($200 value)
HAVE WE MET?

I'm Holly aka Coach Stofa.

Speaking coach to coach ~ You already know there is no greater teacher of life and leadership lessons than athletics.

I'm a long-time high school coach entering my 20th season and a certified mindset and mental performance coach. I help other coaches learn and coach mental performance skills to their teen student-athletes.

Over the past several years, it's become clear that simply developing a student-athlete's technical skill set and even team concepts aren't enough. Without developing the mental game, too many athletes struggle.

As a career CIA operator, I had to perform under pressure, and lead and mentor others to do the same. Finding parallels between my two careers in athletics and intelligence has enabled me to combine knowledge and experience to develop a program to get these skills into the hearts and minds of as many other coaches and student-athletes as possible.

I'm also a mom of three teen athletes, including two collegiate athletes and one still in high school. I'm a former collegiate athlete as is my husband. Athletics and a growth mindset are the lifeblood of our family.

I can't wait to share this skill set with you, Coach!

Some of my key certifications

I've spent over 20 years in two parallel careers developing this skill set, constantly learning and adapting my methods. These are just some of the additional training, certifications, and experience I've gained.

Are you a perfect fit?

  • I keep hearing about mental toughness and mental performance and I know my student-athletes need help, but I don't know where to start.
  • I can barely fit in the things I need to coach like skills and concepts, so how where would I find the time anyway?
  • My student-athletes don't seem to be able to stay focused during practice and manage their emotions during competition.
If any of these sound like you, keep reading, because you’re exactly where you need to be.
I can't wait to welcome you into "Master the Mental Game: How to Coach the Mental Game During Practices!"
If you're ready to become the ELITE coach you're called to be,

NOW IS THE TIME TO GET STARTED!

I'll be with you every step of the way! I believe so strongly in this content and its impact on YOU as a coach, and the student-athletes you coach, that it is my mission to get as many coaches as possible trained up in this transformational skill set.

You'll gain exposure and access to everything you need to become a next level coach. In addition to extensive resources and guidance, you'll also have access to me as you work through the material.

Before you know it, you'll notice yourself using these skills in your own daily life. Practicing them yourself is part of how you'll master them and it will become second nature to incorporate them into your coaching for years to come.

ENROLL IN COURSE TODAY!
If you're still reading, there's something holding you back.
You may be asking yourself...
Enroll in "Master the Mental Game: How to Coach the Mental Game During Practices" today!
One-time payment for ongoing access
  • VIDEO LESSONS (+ Bonus Lessons): Presented in digestible segments to work at your own pace.
  • GUIDED PRACTICE & COACH’s MINDSET WORK: Opportunity to practice each of the fundamental tools yourself and build confidence.
  • EXERCISES/TOOLS FOR YOUR TEAM: Practical strategies to use with your team as they learn mental performance skills and apply them.
  • PRIVATE ONLINE COMMUNITY: Link up, share ideas, and ask questions with other coaches and me.
ONE-TIME PAYMENT
$97
I'M READY!
ONE-TIME PAYMENT
$97
I'M READY!
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Not ready for the full course? Start here.

Download the Intro to Mental Game Skills Workbook. Get all 5 and use what you need (football, boys soccer, girls soccer, boys general, girls general). 

12 concise, straightforward lessons you and can print and share in any order.

Get the Workbook — $27